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During the Vietnam War, the “Hey, hey, LBJ” chant was a popular protest slogan used by anti-war activists to express their opposition to President Lyndon B. Johnson and the Vietnam War. The chant was often accompanied by the question, “How many kids did you kill today?”¹²³⁴⁵⁶.

In this propaganda leaflet, distributed by the National Liberation Front, American troops serving in Vietnam are reminded of the strong protest movement in the US against the war. The flyer also reinforces the commonly held belief that young Americans were being sent to die for a war without purpose. As such, the leaflet is an important example of the amplification of internal dissent for propaganda purposes.

The impact of the “Hey, hey, LBJ” chant and similar protests was significant. It reflected the growing anti-war sentiment among the American public and served as a powerful expression of dissent against the government’s policies and actions in Vietnam. The chant and other forms of protest played a role in shaping public opinion and raising awareness about the human cost of the war. They also put pressure on the Johnson administration to reconsider its approach to the conflict⁴⁵⁶. The chant was often heard during protests and demonstrations, including those held in Washington, D.C., and outside the White House. It became a rallying cry for the anti-war movement and a symbol of resistance against the war³⁶.

Special thanks to the USC Digital Imaging Lab for their support in digitizing this item.